On April 29, Alisports signed an exclusive partnership agreement with the International Boxing Association (AIBA). Based on the purpose of promoting the professional development of boxing, Alisports will take part in the marketing and operation of AIBA’s competitions, building a media and digital platform, developing an e-commerce market and creating an AIBA internet TV channel.
The agreement includes contributions in TV & Digital global rights and new merchandising concepts. At the same time, with their significant experience in e-sports and sports training, Alisports will develop and operate boxing e-sports and Fitness Boxing for the AIBA.
“Alibaba plays an important role in e-commerce. Their latest sponsorship of the International Olympic Committee also shows their aspiration in sports investment,”stated Wu Jingguo, President of the AIBA.”The AIBA has made a series of significant breakthroughs recently, for instance, our partnership strategy is expanding rapidly. To partner Alisports will be a crucial aspect for us to accelerate our international promotion in the next Olympic cycle.”
“It is an honour for us to reach a deep cooperation with such an active and far-sighted sports federation and to share our passion and faith in boxing with them,”said Zhang Dazhong, Founder and CEO of Alisports.
Proofread by Sean O Diobhilin