As reported by Beijing Business Today on May 18, Ping An Insurance (Group) of China have renewed its 5-year, 1 billion RMB ($145m) title sponsorship agreement with the Chinese Super League (CSL).
According to the business newspaper, Ping An have been the title sponsors of the CSL since 2014. They paid 600 million RMB ($87m ) for the 4-year sponsorship contract becoming the first main sponsor of the CSL from the financial sector. During the last year of the contract’s term, they showed their intention to continue this successful collaboration.
With this being the CSL's most expensive title sponsorship deal now completed, Ping An have become the longest title sponsorship contract holders ever in CSL history. The newspaper also reported that the CSL will hold a press conference and signing ceremony to announce this deal officially on May 22.
Proofread by Raymond Fitzpatrick