On June 11 in Xiamen China the Chinese Olympic Committee reviewed their marketing programme over the past 8 years (2009-2016) and released the partnership programme plan between Chinese Olympic national teams and company sponsors for the next two Olympic cycles (2017-2024). It was reported that the total value of the Chinese Olympic Committee’s sponsorship contracts had reached a record breaking 3 billion RMB ($441.4m) between 2009 to 2016.
According to the Chinese Olympic Committee’s Marketing Summary Report (2009-2016), the Chinese Olympic Committee has partnered with over 12 famous companies including giants of sportswear and equipment, dairy, automotive industry, hotels, internet services, nutrition, foods, transportation services and hospitality. Additionally, 12 of the IOC’s global partners have also extended their partnership with the Chinese Olympic Committee.
However, a joint marketing agreement with Beijing 2022 will see their Olympic-related rights transferred to the Beijing 2022 Olympic and Paralympic Organizing Committee for the 2022 Winter Games. As a result, the Chinese Olympic Committee will no longer be responsible for acquiring partners for Chinese national teams.
Instead, the Chinese Olympic Committee will dedicate itself to exploring potential in other international events, most notably the Asian Games, so that they can support Chinese national teams' preparation for those events.
Proofread by Raymond Fitzpatrick