A signing ceremony was held on June 13 in Guangdong Province to announce the signing of a 3-year partnership agreement between Ganten, a Shenzhen-headquartered mineral water brand, and Serie A champions Juventus. This agreement will see Ganten become Juventus’ global top sponsor from July 1, 2017 for 3 seasons.

The agreement will see Ganten act as the exclusive official water brand of the Serie A giants supplying the club and players with mineral water. On the other hand, Juventus will secure Ganten’s exposure on their promotional platforms and stadium facilities such as in live streaming, on billboards in the stadium and in the players’ locker rooms. 

In recent years, Ganten has captured several mega-events’ sponsorship deals including the China Open and Shanghai Masters tennis events. The latest deal with a world-class soccer giant such as Juventus is a symbol of Ganten’s ambition to reach the global market.

Source: Net Ease

Proofread by Raymond Fitzpatrick