Beijing Sports and Entertainment Industry Group (BSEIG) has reached a strategic cooperation agreement with Beijing Sport University Industrial Management Group (BSUIMG) and its affiliate Beijing Sport Science & Technology Center.

Under this agreement, the two sides will work together to develop and market sports events and sports health products. This partnership will also be helpful to exploitation of overseas sports resources and events like the Olympic Games and the National Games.

BSEIG CEO Liu Xueheng said, BSUIMG has high-quality resources in sports teaching, events, science and technology while BSEIG is confident in its ability in events operation, project development and monetizing. Therefore, this agreement will make a great difference in Chinese sports market.

Zhao Huangang, vice general manager of BSUIMG, said that this partnership will speed up their success in monetizing, products development and media delivery.

Beijing Sports and Entertainment Industry Group Limited is a publicly listed company on the Hong Kong Stock Exchange. It is a subsidiary of Beijing Enterprises Group, the largest state-owned-enterprise under Beijing Municipal Government.

‍‍Source: ‍‍‍‍sports.qq.com‍‍

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‍‍Proofread by Linda Barouk