Beijing: La Liga outfit FC Barcelona and Procter & Gamble shampoo brand Head & Shoulders (H&S) have jointly announced that they had extended their partnership with H&S Super Fresh Male Line is to becoming the club's official shampoo in China.
At the press conference hosted in the Worker's Stadium in Beijing, H&S set up a "H&S-Barca Locker Room" to provide a Barca-themed experience for the club’s Chinese fans at the conference. Similar in style to the Camp Nou locker rooms, this special tour was designed with various FCB's memorabilia including pennants and autographed football boots.
The partnership has also seen an interactive online game, H5 Header Social Interactive Game launched by H&S. By applying VR technology this game allows fans to "participate" in a Barcelona match and enjoy this new groundbreaking experience.
Head & Shoulders is an American brand produced by parent company Procter & Gamble since 1961 and is the market leader in anti-dandruff and the world's number one in shampoo. Futbol Club Barcelona, commonly known as Barcelona and more familiarly as Barça, is a professional football club founded in 1899 and based in Barcelona, Spain.
Proofread by Raymond Fitzpatrick