November 3: At a press conference hosted in Jinan, Shandong Province, the Spanish sports brand Kelme and Shandong Football Association (SDFA) reached a 3-year agreement in youth football training.
This agreement will see Kelme become the title sponsor of the SDFA’s youth training center for the next 3 years. Meanwhile, the company has also secured the center’s daily training and match day teamwear and equipment supplier rights.
In recent years, Kelme has focused on football sponsorships. In 2016, the brand signed a deal with the Chinese Football Association Second Division League (C2L) and provided the official match balls for the league in 2017.
Additionally, Kelme has also supported various football leagues and other football-relevant activities, such as the SINA 5X5 League 2017 and the AFC’s social responsibility events held in Guangzhou.
What is worth mentioning is that the brand became the sponsor of Shandong Students Football League in 2015, which can be seen as a connection between the brand and junior football in Shandong Province, prior to the signing of the current partnership between Kelme and the SDFA.
Proofread by Raymond Fitzpatrick