Lanzhou-based home-décor company Scisky has become the title sponsor of the NBA's Houston Rockets to produce the team’s official basketball stands for the 2017-2018 season, according to a report by a local media outlet.
Early in February, the China-based manufacturer agreed to a five-year sponsorship agreement with the Houston Rockets, which sees Scisky become an official partner of the team. The company also named Former Houston Rockets' star player and NBA Hall of Famer, Yao Ming, as the company official spokesperson.
The new sponsorship means Scisky will become the first Chinese home furnishing brand that has a deep partnership with an NBA team, as the Chinese brand will be given more opportunities for its brand exposure on the NBA court.
During the game and Yao's jersey-retirement ceremony in February, Scisky also displayed its logo on the screen as the night’s title sponsor, marking the beginning of the sponsorship with the Rockets.
Scisky, headquartered in Lanzhou, in Northwest China's Gansu province, is a global provider of home decorations, furniture and water-based high-tech building and painting materials.
Proofread by William Logsdon