November 16, Jining: Spanish sportswear company, Kelme, has signed a deal with the Chinese Futsal Super League (CFSL) playing under the Chinese Football Association (CFA).

Under this deal, Kelme will become the official outfit partner of the league starting from the 2017-2018 season. The sports brand is expected to provide financial support as well as provide outfits and material reserves for the league’s referees and players.

Last November, the CFA named Futsal China as official marketing partner and promoter of the League. It also introduced sponsors like the Beijing-based wine brand 1888, British sportswear company Mitre Sports International and Kelme. 

The new season of the CFSL, Luxing Cup, will kick off in Jining, Shandong Province on November 17th.

Earlier this month, Kelme reached a 3-year agreement with the Shandong Football Association (SDFA) in youth football training. The brand is also the official sponsor of Chinese Schools Football National Team, and maintains a close partnership with several China League One and China League Two teams. 

Source: Netease

Proofread by William Logsdon