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SAC2018 media partners confirmed FOR SPORTS BUSINESS global gathering of international federations & industry in bangkok

By SportAccord Convention 05 Dec 2017

LAUSANNE, Switzerland – SportAccord Convention today confirmed six Media Partners as part of its tiered media partnership programme who will cover the business of sport for international sports federations, industry, cities and regions. Set to take place in Bangkok, Thailand from 15 – 20 April 2018, the SportAccord Convention Media Partners include: AFP Sports, Anadolu Agency (AA), Francs Jeux, iSportconnect, SportBusiness Group, as well as Sports Features Communications.

Selected as Media Partners for their global reach and expert analysis, they will provide media and marketing support in the lead-up to the Convention, as well as in-depth news coverage and interviews during the event. 

Focused on ‘sports marketing and sponsorship’, the sixteenth edition of SportAccord Convention is supported by a full 3-day conference programme involving leading subject matter experts. The varied programme streams include the Plenary, CityAccord, MediaAccord and LawAccord, as well as the launch of HealthAccord.

With a packed Official Schedule, and the only sports business summit attended by all the international sports federations, SportAccord Convention hosts the General Assemblies for GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), AIOWF (Association of International Olympic Winter Sports Federations), ARISF (Association of IOC Recognised International Sports Federations), AIMS (Alliance of Independent Recognised Members of Sport) and Associate Members. A delegation from the International Olympic Committee (IOC) will also be in attendance.

As a result of the high-profile organisations and delegates in attendance, this year’s 6-day global gathering in Aarhus, Denmark, generated nearly 2,000 unique news stories as well as 50 broadcasted interviews – reaching 60 countries. Media coverage included breaking news and analysis, exclusives, features and in-depth interviews, as well as news-in-brief. 

Welcoming this year’s Media Partners on-board, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to be working with these media partner organisations once more, many of whom have been with us for years. Their continued loyalty, support and refreshingly down-to-earth approach towards media coverage, provides international sports federations, industry, cities, partners and exhibitors, with excellent opportunities to reveal breaking news, profile new products or services, and help drive awareness globally.”

Stakeholders involved in the business of sport can register as a delegate for SportAccord Convention and take advantage of the current delegate rate due to rise in the new year. For organisations interested in a commercial partnership or becoming an exhibitor, visit, contact or phone +41 (0)79 126 08 42.

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