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ASICS sign up two Chinese entertainment stars as ambassadors in Greater China

By Nong Ruowen 22 Jan 2018

The Japanese sportswear giant ASICS recently held a product launch ceremony where it also announced actress Jiang Shuying and actor Li Zhiting as the brand’s new ambassadors for the Greater China Region. 

According to Chen Xiaotong, President of the Greater China Region of ASICS, the brand chose Jiang and Li for their acting performances and positive attitude while Jiang and Li also shared the same values and ideas with the brand. 

Prior to the recruitment of these two Chinese ambassadors, ASICS has recently partnered with tennis superstar Novak Djokovic, to launch his signature shoe, the Gel-Resolution Novak, a new performance shoe for the sport.

ASICS is a Japanese multinational corporation which produces and designs footwear and sports equipment for a wide range of sports, generally in the upper price range.  

Jiang Shuying is a 32-year-old actress who rose to fame for her role in the 2013 film So Young, which won her an Asian Film Award for Best Newcomer. Li Zhiting was born in Hong Kong and is an actor, singer and songwriter.

Source: Sina

Proofread by Raymond Fitzpatrick

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