Shandong-based Linglong Tire has become the Official Global Tire Partner of the Italian Serie A club Juventus, joining Ganten Water and F66 to increase the club’s presence in the world’s most populous country.
The deal, which was signed Thursday in Shandong Province, China, will see Linglong Tire acquire various exposure rights in Juventus home stadium as well as co-branded activations like complimentary tickets access, mascot selection and interaction with first-team players.
“We are proud to welcome Linglong Tire, a leading tire manufacturer, to our Juventus Partnership family,” said Giorgio Ricci, Juventus Co-Chief Revenue Officer and Head of Global Partnerships and Corporate Revenues. “This agreement represents another essential step in Juventus’ strategy to grow in this key market and beyond.”
“Becoming part of the Juventus family is a great honor for us,” said Linglong Tire Chairman Wang Feng. “With this agreement, Linglong strengthens its dominant position in the tire business offering us the opportunity to reach over 300 million Bianconeri fans. We will work together to develop activations dedicated to the numerous fans and consumers present in Asia and the rest of the world while working to improve Linglong’s influence on a global level.”
Proofread by William Logsdon