Hangzhou-based Lander Sports Development Co. Ltd has recently signed a strategic cooperation agreement with Zhejiang Equity Exchange, which will see the two sides engage in sports finance by co-founding Zhejiang Sports Equity Exchange Co. Ltd.
Under the agreement, the two partners are looking to apply their advantages in resources, operations and markets. Specifically, they will seek cooperation opportunities around sports property listing and transfer and other sports finance businesses, with the goal of promoting market-oriented sports property exchanges.
For years, Lander Sports has seen sports finance as one of its main business pillars. As of now, the company has set up a 5-billion-yuan Zhejiang Provincial Sports Industry Fund, as part of its partnership with Zhejiang Huanglong Sports Development Co. Ltd and CCB International (Holdings) Limited.
Lander has also joined forces with the Olympic Council of Asia, established Hangzhou Olympic Council of Asia Sports Development Fund, aiming to serve the 2022 Hangzhou Asian Games and help the city change into a “Capital of International Events”.
In addition to this, the sports company is also using its strategic cooperation with Dubon Insurance to expand its sports insurance business.
According to a report earlier this month, Lander Sports is negotiating an 8-billion-yuan deal that involves a sports town and major urban sports infrastructure plans.
Proofread by William Logsdon