LAUSANNE, Switzerland – Delegates attending MediaAccord will hear from leading experts on future digital media opportunities and how they will be affecting every player involved in the business of sport, during this year’s conference - Breaking New Ground: Areas of Opportunity in the Media Landscape. MediaAccord will take place on Thursday 19 April 2018 at SportAccord in Bangkok.

Kicking off with a scene setter by dynamic presenter Craig Howe, CEO & Founder of Rebel Ventures, this session will look at the current and future media reality where Howe will share his insights on how to use new technology to best advantage.

In this year’s MediaAccord Interview: The Future of Media at Sports Events in a Digital World, delegates will also hear first-hand from Anthony Edgar, Head of Media Operations and Olympic Information Service, International Olympic Committee (IOC):

"The media is in a state of flux unlike anything it has seen since the inception of the television. Nowhere is this witnessed more than in the media coverage of major sporting events like the Olympic Games. My presentation will explore some of the most significant shifts impacting the media’s coverage of sport in a digital age, and what we can expect in the near future."

Delegates will also learn about the latest in sports apps in the A is for APP - How (and why) to create a dynamic one for your Sport, in an interactive Q&A with Motasem El Bawab, Digital Manager, FIBA. This session will provide insight on how they work, who they attract, what is possible – and what they have to offer sport, athletes, fans, and how they affect the bottom line.

MediaAccord will also host a panel session on Millennials and the Media. This audience are currently the largest living generation and the most lucrative market worldwide - with the largest buying power. The session will be made up of seasoned media representatives, along with millennials themselves – an athlete, a fan, and a journalist.

Delegates who register for SportAccord 2018 have access to the entire conference programme. As part of the Official Schedule, SportAccord provides numerous opportunities throughout the 6-day World Sport & Business Summit, with over 20 networking events and a popular 3-day Exhibition, as part of the delegate experience.

Organisations looking for opportunities to increase their visibility at the World Sport & Business Summit can become an Exhibitor or Partner by contacting the sales team: sales@sportaccord.com or phone +41 (0)79 126 08 42. 

Follow developments and updates via Twitter @sportaccord using #sportaccord, as well as LinkedIn and on Facebook.

For media enquiries, email the Media Relations Officer: jenny.edmondson@sportaccord.com