On April 25, the northern France-based retailer, Decathlon, announced for the first time company financial data about the Chinese market.
The sporting goods retailer opened 52 new stores in China in 2017 and achieved a revenue of CNY10.5bn (EUR 1.37bn), a new high since entering the country 15 years ago.
According to the company’s annual report released in February, Decathlon generated an overall revenue of EUR11bn in 2017, an 11% jump from 2016. The growth is due, in large part, to the company's expanding operations abroad, which grew 13.4%, to EUR7.6bn.
In 2017, the retailer opened 185 stores all over the world, with its successful launch in America and expanding to 10 other countries including Australia, Philippines, South Africa, Israel and Switzerland. As of now, Decathlon operates 1,352 physical stores in nearly 40 countries and regions.
China is the largest market outside France for Decathlon. It is expected that China will replace France to become the home of most Decathlon stores by the year 2020. At present, Decathlon has 267 locations in about 100 Chinese cities as well as an e-commerce network covering 400 cities in the country.
Proofread by William Logsdon