Chinese online financial platform, Hexindai.com, has become an official sponsor of the Argentina national football team in China, which will see Hexindai support the team competing in the 2018 FIFA World Cup, to be held in Russia.
This is the first sponsorship for Hexindai, marking its entry into football marketing. The Chinese company was listed on the Nasdaq in November 2017.
Argentina has claimed 19 championships in major football events, reached the finals of the World Cup several times and crowned 2 World Cup titles. The team boasts some of the most famous players including Lionel Messi, who will be playing in the 2018 World Cup.
As a financial company headquartered in Beijing, Hexindai’s partnership with Argentina marks the recognition of the two sides’ shared values. The Chinese company hopes that the sponsorship can help Hexindai deliver messages of perseverance, creation, reliability and passion to football fans all over the world.
Recently, Argentina just signed Vanward, a Chinese water heater, kitchen appliances and hot water system manufacturer, as an official sponsor of the Argentina Men’s Football Team in China.
Argentina and its two Chinese sponsors aim to define what is excellence in their own industries, offering their fans exclusive experiences in the upcoming FIFA World Cup.
Proofread by William Logsdon