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LaLiga signs new Chinese partner Roomeye

By Andrea Huang 06 Jun 2018

On June 5 in Huzhou, Zhejiang, LaLiga signed up Roomeye as a new Chinese partner, making Roomeye the Official Regional Partner of LaLiga in China. 

Roomeye President DONG Chengming, LaLiga Greater China Managing Director Sergi Torrents, Roomeye Brand Director XU Mingyue were in attendance at the signing ceremony. 

During the duration of this new partnership, Roomeye will be able to use the logo of all LaLiga teams and have obtained the collective image rights of LaLiga players. 

In addition, Roomeye will launch a refund activity campaign for customers during the 2018 World Cup in Russia. For each goal that a LaLiga player scores in the World Cup, Roomeye will cash refund customers 1% of the original price paid to customers who purchase any  Roomeye doors or window products between midnight of June 1 and 10pm July 15th. 

Zhejiang ROOMEYE Energy-Saving Technology Co.,Ltd, located in Deqing County, Huzhou City Zhejiang Province, was set up in 2002 and became the first environmentally friendly home decoration and doors/windows manufacturer in China in 2014 to be listed. 

Roomeye President DONG Chengming said, “We always believe that sports events can bring passion and positive attitudes. The reason we partnered with LaLiga is because we think LaLiga attracts worldwide attention because of its top teams like Real Madrid and Barcelona FC and leading players such as Cristiano Ronaldo and Messi. Their influence is doubtless. On the other hand, Roomeye has entered many markets around the world over the past 16 years. By partnering with LaLiga, we hope to enhance and grow our presence in various markets, increase consumer awareness of high-quality doors and windows home decoration and add more supporters to LaLiga.”

LaLiga Greater China Managing Director Sergi Torrents said, “As the highest professional football league in the world, we are really delighted to partner with Roomeye. The partnership will allow more consumers around the world to experience the glamours of passionate football and high-quality window and doors. Roomeye will provide premier home decoration choices for football fans.”

Source: Yutang Sports 

Proofread by Raymond Fitzpatrick

Tags: LaLiga
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