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The Chinese National Basketball League signs up LED brand Unilumin Sports as official sponsor

By Andrea Huang 21 Jun 2018

Chinese men’s professional basketball league National Basketball League has signed up LED brand Unilumin Sports as an Official Sponsor for the 2018 season. 

Unilumin Sports, part of Unilumin (Unilumin Group Co. Ltd.), is a global Chinese leading LED display solutions provider for international sports events in both indoor and outdoor sports. Unilumin provides LED products and solutions to clients in the media, broadcasting, security, video conferencing, retail and sports & entertainment sectors. As part of the company that specifically deals with the sports industry, Unilumin Sports has sponsored or provided products and services to many sports teams and events, such as the 2014 Winter Olympic Games in Sochi, the 2016 Rio Olympic Games, the 2017 FINA World Championships, the 2017 Indian Premier League and the 2018 FIFA World Cup Russia. 

Under this partnership, Unilumin Sports will empower sports stadiums and venues with the most advanced LED sports technology during the entire 2018 NBL season.

The 2018 National Basketball League competitions tipped off on June 10. The 15-team regular season ends on August 17 and the final will take place on October 5 after the playoffs finish.

The NBL is a professional men’s basketball league in China after the Chinese Basketball Association League (CBA). The two leagues do not have any direct relationship with each other. First established in 1996 as the CNBA, the NBL has evolved and developed into the current summer only basketball league (played each year from May to October) in China, with the aim of boosting city basketball development and is equally important and complementary to the CBA. The NBL is also considered to be helpful for the career development of young professional basketball players.

The NBL has been operated by Beijing Enbiou Sports Management Co., Ltd. (北京恩彼欧体育管理有限公司) since 2015 and they have appointed Quan Zhi Lan (Beijing) Sports Co., Ltd. to look after the commercial operations of the league. 

Source: Sohu

Proofread by Raymond Fitzpatrick

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