Shenzhen Football Club launched a partnership with Rarone on July 18, making Rarone the Official Timing Partner of the club until the end of 2019. The signing ceremony was held in the Shenzhen Football Club’s training base in Lihu, Shenzhen.
The partnership is described by Shenzhen FC as the first partnership ever achieved between any Chinese football club and a wristwatch brand. It is also the first time that Rarone has partnered with football.
Under the partnership, Rarone will provide official timing services for Shenzhen FC and will launch a customized watch product for the team. According to the Deputy General Manager of Rarone, the watch is being designed by around 10 designers and that the official design will soon be released.
The two parties will also collaborate on fan activities and engagement, sports marketing, developing the football culture and organizing charity events, in order to contribute to the development of local Shenzhen football and Chinese football in general.
Rarone was set up in the 80s in Wenzhou, China and moved to Shenzhen in the 90s. As a local company in Shenzhen, Rarone is now deemed to be among the top 5 domestic watch brands in China mainly focusing on business watches.
Shenzhen Football Club currently rank second in China League One.
Reference: Shenzhen Football Club WeChat account
Proofread by Raymond Fitzpatrick