The Chinese Super League team, Hebei China Fortune FC, reached a partnership with Fromin Water on August 4 in Beijing.
According to the official press release, Fromin water is reported to be one of the top luxury bottled water brands in the world, offering water to many high-end events and locations, including Donald Trump’s presidential election, Burj Al Arab in Dubai and others.
The signing was made with the Chinese company, Shangshan Internet Technology (Dalian) Co., Ltd., who market and manage the Fromin water brand in China. The General Manager of Hebei China Fortune FC, Li Jun, Shangshan Internet Technology (Dalian) Co., Ltd. Vice President Wang Jia, and the stakeholder representative of Shangshan Internet Technology (Dalian) Co., Ltd. Liao Bin attended the signing ceremony.
Under the partnership, Fromin will provide premium water products for Hebei China Fortune FC’s training for the rest of the 2018 season.
Liao Bin said that it was the first time that Fromin had collaborated with sports. They hoped to communicate their brand concept of being healthy and natural to gain wider awareness and acknowledgement of a healthy and good-quality life, through sports marketing.
Reference: Sike Football
Proofread by Raymond Fitzpatrick