Fujian Women’s Basketball Team recently signed a local brand, Hengan Mind Act Upon Mind, as their title sponsor. The signing ceremony was held on September 15 in Jinjiang, Fujian Province.
Mind Act Upon Mind is a well-known tissue brand of Hengan which has been originated and headquartered in Jinjiang, Fujian since 1985 and produces tissues and women’s and baby’s sanitary paper products. Many products of Hengan are quite familiar among ordinary Chinese consumers.
Fujian Women’s Basketball Team was recently jointly set up by the Fujian Basketball and Volleyball Management Center and Fujian Zhongteng Basketball Club. It is also called Fujian Zhongteng Women’s Basketball Club and is one of five new teams of the 2018/2019 season Women’s Chinese Basketball Association League. The club is also the first women’s basketball team representing Fujian Province to play in WCBA, the top women’s professional basketball league in China.
Under the partnership, Hengan will collaborate with the basketball team for the selection of WCBA cheer leaders in Fujian Province and to shoot a mini basketball film.
This is not the first time for Hengan to sponsor a sport event. In August, Hengan title sponsored China University Marathon Series.
Reference: China News