Serie A side Internazionale Milano partnered with the Kweichow Moutai Distillery Group Technology Co. at a signing ceremony on November 7 in Shanghai. The Marketing General Manager of Kweichou Moutai Distillery Group Technology Development Co., Zhang Zhiwei, Managing Director China of FC Internazionale Milano, Andy Zhang, and the CEO of Guizhou Yidezhi Alcohol Co., Ltd., Xiang Jian, attended the ceremony.
Kweichou Moutai Distillery Group Technology Co. is a subsidiary of Kweichou Moutai Group and is headquartered in the city of Renhuai, Kweichou Province. It produces baijiu products under the brand of Kweichou Moutai.
Under this partnership, Kweichou Moutai Distillery Group Technology Co. becomes the official partner of Internazionale Milano in Greater China, North America and South and East Asia. It will also produce special co-branded baijiu products for Inter Milan fans.
As a first time partner with an overseas sports property for the company, Kweichou Moutai Distillery Group Technology Co. hopes to offer good quality baijiu products to fans of Inter Milan and at the same time market the baijiu culture around the world.
This year is the 110th year of Inter Milan and the club hopes to enhance its relationship with its fans through this partnership and its offers.
The co-branded Inter Milan baijiu products under this partnership will be fully marketed and run by Guizhou Yidezhi Alcohol Co., Ltd.
Reference: Zutan Oumeihui
Proofread by Raymond Fitzpatrick