The Chinese herbal health product brand Infinitus (Infinitus (China) Company Limited) has become a new official sponsor of the 2018 FIVB Volleyball Women’s Club World Championship currently taking place in Shaoxing, Zhejiang from December 4-9. 

Infinitus, a Chinese company, wholly-invested by two Hong Kong companies is located in Jiangmen city, Guangdong Province. They manufacture health products based on the concepts of Chinese traditional medicine and advanced R&D. Its high-quality Chinese herbal products include health products, skin care products, and household products.

The brand’s logo is being displayed on court-side LED boards and on the big screen in the competition venue. 

To ramp up the marketing campaign, they have also invited retired Chinese women’s volleyball athlete, Zhao Ruirui, who is featured on some of their campaign materials with the overall theme of the campaign offering support and encouragement to Chinese women’s volleyball. 

Earlier this year, Infinitus title sponsored the FIVB Volleyball Nations League Guangdong Jiangmen 2018. 

References: szonline.net, Infinitus 

Proofread by Raymond Fitzpatrick