Chinese smart phone brand VIVO has recently signed a multiyear partnership with the NBA to become the Official Partner and the Official Smart Phone of the NBA in the Philippines.
According to Brand Magazine, Vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. It will also be an official partner of Jr. NBA Philippines and NBA 3X Philippines to leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices.
Vivo will also be featured on NBA Global Facebook through co-branded NBA content including NBA game highlights, vignettes and photos that will be exclusive to the Philippines.
Vivo partnered with NBA China becoming the Official Smart Phone for the NBA in China back in October 2016. In September 2018, Vivo and NBA announced that Vivo had expanded the partnership becoming the Presenting Partner of NBA China Games 2018-2020. Vivo are also partnered with NBA star Stephen Curry.
Reference: Brand Magazine
Proofread by Raymond Fitzpatrick