On April 15, NBA China announced a partnership with Yingyu Lianhe (Tianjin) Sports Development Co., Ltd., a Chinese subsidiary of Waitex Group, in order to promote the NBA-themed family entertainment center NBA Playzone across the country and bring a safe, healthy and fun basketball experience to young fans and their family. Since the summer of 2016, there have been three NBA Playzones established and opened in Beijing, Shanghai and Chengdu respectively.
The cooperation between NBA China and Waitex Group on this project will accelerate the promotion of NBA Playzone. It has been estimated that there will be another five NBA Playzones opened in the next three years, with more various activities and facilities, making them the perfect family activity venue for families with young NBA fans aged between 2-10 years old.
Waitex Group was founded in New York, US in 1981 covering global logistics and supply chain service, high-end real estate investment, development and operations, import and export trade, retail chain and fashion design, manufacturing and sales.
Reference: NBA China
Proofread by Raymond Fitzpatrick