On April 15, Changhong and NBA China held a ceremony in Beijing to announce that Changhong has become an official partner of NBA China. They will work together to bring exciting basketball games to younger customers, as well as bringing vitality to the Changhong brand. Additionally, Changhong has signed cooperation contracts with three NBA players, Anthony Davis, Devin Booker and Eric Bledsoe, so Chinese fans can expect more inspiring experiences ahead. 

“Changhong and NBA China share the same value of innovation and fight, and that’s why we become partners,” said Li Wei, the General Manager of Changhong, at the ceremony. During the partnership, they will inspire each other and offer customers and NBA fans more creative brand interaction, innovative products and deeply integrated marketing campaigns. 

NBA has a wide audience in China, and it is especially influential among young people. It is said that based on this partnership, Changhong will become the exclusive market partner of NBA China in three categories: TV, refrigeration and air conditioning. Industry observers believe that the partnership with NBA China will help Changhong upgrade its brand image, and bring young customers a more passionate brand experience. 

Reference: Beijing Business Today

Proofread by Raymond Fitzpatrick