Los Angeles Lakers legend Kobe Bryant has been confirmed as the brand ambassador for Fun88, the online casino and sports betting operator. at a signing ceremony organized by both parties this week to announce the news.
The partnership will last two years and will cover several key markets including the United Kingdom and Asia, according to various media reports. Fun88 aims to help audiences in these markets to understand the industry in the right way.
Kobe Bryant says he was “immediately connected to their brand message of ‘how to live your dream.’” He says, “Part of the Mamba Mentality is to have the confidence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality.”
Michelle Kendricks, FUN88 branding director, says, “We welcome Kobe Bryant to the FUN88 family. FUN88 is absolutely thrilled to team up with Kobe Bryant. We are confident this collaboration will bring additional interest to the gaming industry and will magnify FUN88 as one of the top premium brands in the industry. The affiliation with Kobe Bryant is not only to engage all FUN88 existing members but also introduce us to a wide range of sports audiences.”
Fun88 is also known by its Chinese name 乐天堂 (Le Tiantang) and has been very active in the sports partnership area in recent year, partnering with English Premier league football clubs Tottenham Hotspur and Newcastle United.
Proofread by Raymond Fitzpatrick