The Worldwide Olympic Partner Alibaba Group has been appointed as the Ticketing Systems and Services Provider for The Winter Olympic Games Beijing 2022 by the International Olympic Committee and the Beijing 2022 organizing committee.
The aim of the new appointment is to make use of Alibaba’s technological and data expertise to create a fully digitally enabled ticketing programme and modern user experience that allows fans to purchase and redistribute tickets securely.
Furthermore, the IOC wants to implement the spirit of the Olympic Agenda 2020 regarding reducing costs and complexity of hosting the Olympic Games, by appointing Alibaba with the objective of securing a single provider to deliver ticketing services and operations over several Games editions.
The Beijing 2022 organizing committee will be responsible for the overall planning and delivery of the ticketing programme.
Alibaba owns Damai, a well-known Chinese ticketing platform that Alibaba fully purchased in March 2017. In addition, Alibaba’s large Chinese consumer base gives the company leverage to contribute to the ticketing programme.
Chris Tung, Alibaba’s Chief Marketing Officer, says: “We are proud to extend our partnership with the Olympic Games, beyond e-commerce and cloud, by supporting the Beijing 2022 ticketing programme. We look forward to leveraging our technology to help provide streamlined, digitally-enabled ticket sales services to create a seamless ticketing experience for fans around the world.”
Timo Lumme, Managing Director, IOC Television and Marketing Services, says: “The ticketing solutions provided will drive further innovation at the Olympic Games, enhance the spectator experience and reduce costs for organisers, delivering on the commitments made by Olympic Agenda 2020.”
Reference: IOC website
Proofread by Levison Makuvise