On September 3, the National Football League (NFL) and TikTok announced a new multi-year partnership. TikTok is a very popular short-form video platform that is available in over 150 markets and in 75 languages as of 2018. The Chinese version of the app, Douyin, is hugely popular in China.
As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform's global markets. NFL content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges, inviting members of the TikTok community to express their passion for their favorite NFL clubs and players on TikTok. The NFL and TikTok will also be partnering together on unique marketing opportunities for brands to activate around NFL content on TikTok.