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Yutang Weekly: What happened in the Chinese sports market (9/16-9/22)

By Zhao Litong 22 Sep 2019

FIBA and Ganten extend partnership to another 4 years

On September 15, FIBA and the Chinese bottled water brand Ganten jointly announced that they will extend their global partnership until 2023.

The partnership means that Ganten will sponsor all international competitions organized by FIBA, and enjoy exclusive rights in the drinking water category until the 2023 FIBA Basketball World Cup. Other than the Basketball World Cup, the partnership also extends to the Men’s and Women’a Olympic Basketball Preliminaries, the FIBA Continental Cups, and the 2022 FIBA Women’s Basketball World Cup.

iFLYTEK becomes 2022 Beijing Winter Olympic’s Official Automated Translation Software Exclusive Supplier

On September 16, the Beijing Winter Olympics Organizing Committee held a press conference announcing that iFLYTEK had become the Official Automated Translation Software Exclusive Supplier of the 2022 Beijing Olympic and Paralympic Winter Games.

During the Winter Olympics, iFLYTEK will help people from different places understand and communicate with each other, thereby creating an environment  that people can fully enjoy.

Yilite Industry becomes title sponsor to Xinjiang Flying Tigers basketball club

On September 16, Xinjiang Yilite Industry and Guanghui Group held a signing ceremony in Cocodala, where the two parties signed an agreement, making Yilite the title sponsor to Xinjiang Guanghui Flying Tigers men’s basketball club.

For the 2019-20 Chinese Basketball Association (CBA) season, Xinjiang Flying Tigers will play under the name “Yilite", meaning that Yilite will be able to promote its products and brand to the world through the CBA with the Flying Tigers players wearing jerseys carrying name of Yilite.

Chinese State Council publishes opinion piece to promote national fitness and growth of sports industry

On September 17, the General Office of the State Council of China published an opinion piece aimed at promoting national fitness, increased sports consumption, and pushing the healthy growth of the sports industry in China.

Chengdu becomes World Xiangqi Brand Events Cooperation City

On September 18, the “Belt and Road” Sichuan Airlines · Panda’s Road 2019 Global Pair Xiangqi Tournament press conference was held in Chengdu, where the city of Chengdu received the “World Xiangqi Brand Events Cooperation City” award from the World Xiangqi Federation (WXF). Organized by the WXF and the Chengdu People’s Government, the Global Pair Xiangqi Tournament will take place from September 18-22, with Sichuan Airlines being its sole title sponsor.

Sichuan Sports Industry Group opening ceremony held in Chengdu

On September 20, the opening ceremony of the Sichuan Sports Industry Group was held in Chengdu. The Sichuan Sports Industry Group is a giant sports industry group founded under the guidance of the Sichuan Provincial Sports Bureau, with a registered capital of RMB100m. 

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