During the ceremony, the marketing development department of the National Games Organizing Committee signs partnership contracts with well-known companies from home and abroad, including KELME, Yinqiao Dairy, Double Fish Sports and Yuanda Sports. Meanwhile, China Telecom Group, China Mobile Communications Group, and BYD Automobile, have reached partnership framework agreement with the Games. In addition, the Sports Lottery Center of General Administration of Sport of China (GASC) becomes the official Public-Welfare partner. Finally, the Committee awards certificates for its sponsors and Public-Welfare partner. Having received letters of partnership intent from 22 companies, the 14th National Games has demonstrated its promising future in Chinese sports industry.