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SportAccord scores Summit touchdown with NFL

By Yutang Sports 18 Jan 2024

SportAccord announces legendary NFL (National Football League) expert speakers at World Sport & Business Summit 2024 in Birmingham - West Midlands on 7-11 April 2024. 

The Kansas City Chiefs’ Vice President of Content and Production, Rob Alberino, has been in the National Football League for over 25 years. In that time, he has been awarded 68 Emmys along with numerous other accolades for his work at NFL Films, the Philadelphia Eagles and the San Francisco 49ers. 

“You don’t get too many chances like this one - to be in the room with so many leading lights at the same time,” said Alberino, who can’t wait to get started at a dedicated session during the Summit plenary entitled ‘Decoding success: lessons from North American Leagues on strategic brand building, revenue prioritisation, and fan loyalty.’ 

“I’m thrilled to be speaking about the NFL’s emergence into international markets - how we engage our fans and grow our fan base outside of the US. I’m also excited to learn what we can do better.” 

Going viral 

Alberino will be joined by the master of creating viral NFL content - Scott Kegley, Vice President of Digital Strategy of AMB Sports + Entertainment (AMBSE), which owns the Atlanta Falcons. 

Kegley has worked in the NFL for the last 18 seasons across digital and international media rights, including two seasons with Atlanta United in Major League Soccer: 

“With so many International Federations on hand at SportAccord, I think ‘The Power of Sport’ is the perfect theme for the 2024 conference,” he said. 

“Sports are at the centre of fan engagement, thanks to the passion of our fan bases. So I’m very excited to be in Birmingham, sharing our ideas and passion for sport.” 

Springtime in Birmingham 

With less than three months to go to World Sport & Business Summit 2024 at the award-winning International Convention Centre (ICC) under the theme “The Power of Sport”, Alberino and Kegley are excited not only to be sharing valuable NFL insights but also gleaning vital learnings from the 1,500 delegates. 

Fresh from last weekend’s NFL playoffs - the coldest on record for Kansas City Chiefs’ rivals Miami Dolphins - Alberino concluded: 

“I’m very much looking forward to Spring in Birmingham and the world-famous warm welcome of this region in the UK!” 

Register now - early bird 

The early bird delegate pass of CHF 1,500 for World Sport & Business Summit 2024 is available until 31 January on SportAccord’s Registration platform - register now! 

About SportAccord World Sport & Business Summit 

The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport. 

The Summit provides an unrivalled platform enabling global business leaders and host cities to have access to all the International Federations and their stakeholders in one location over several days. 

This unique event is a combination of official sports meetings, networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities. 


SportAccord is a sports event organisation based in the Olympic Capital, Lausanne, Switzerland, and governed by stakeholders representing the Olympic and non-Olympic International Federations.  

It brings together International Federations and organisations involved in the business of sport with the aim to serve, promote and protect the common interests of its stakeholders, help them achieve their global objectives and facilitate knowledge-sharing.

SportAccord’s stakeholders include:

ASOIF (Association of Summer Olympic International Federations)

AIOWF (Association of International Olympic Winter Sports Federations)

ARISF (Association of IOC Recognised International Sports Federations)

AIMS (Alliance of Independent Recognised Members of Sport)

Visit for more information.

About Yutang Sports

As one of SportAccord's Principal Media Partners, Yutang Sports is a Chinese leading sports marketing and media platform, with an ultimate mission to connect China and world through sports. After years of growing, Yutang Sports, with a comprehensive media and marketing promotion system, is now dedicating to reporting sports business and marketing trends, providing sports business news, analysis, and exclusive data reports in both Chinese and English. Having been cooperated with top-level domestic and international sports summits, Yutang Sports is opening a window for Chinese sports industry to embrace the world.

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