‍‍On April 15th, Laureus World Sports Awards, honored as “Sports Oscar”, will come to Shanghai for the first time, which is sponsored and held by Hengyuanxiang Group. Through market-oriented mode, it is the very first time that a world highest award ceremony is held by an enterprise with the help of the government.

Make history by organizing Lawrence in China

The Laureus Prize is walking into its 15th year.

The impetus that encourages Hengyuanxiang to consult with Laureus comes from the expectation of current and future influence in sports industry made by Hengyuanxiang. “Though Laureus is hardly known by Chinese, it is quite famous among global mainstream sports circle,” Chen Zhongwei, CEO of Hengyuanxiang(Group) Co., Ltd. pointed out, “What we weigh is that if we want future influence in China or in the world. If it is both, then we have to make history. Once that is done, after 20 years, when people talk about Laureus, Hengyuanxiang will come to their mind.”

Devotion to sports undertakings for more than a decade

Devotion to sports undertakings for more than a decade leads to an inevitable outcome for Hengyuanxiang to cooperate with Laureus.

Master for development of sports industry

More generally, if Hengyuanxiang sponsoring League A matches is “just playing”, and sponsoring Olympic Games is “participation”, then now, the organization of Laureus is “being a master”. As Chenzhongwei put it,“It will certainly be a milestone in the road of sports industrialization in China for Hengyuanxiang’s organizing of Laureus.”