PEAK’s basketball sneakers have consecutively topped the Chinese basketball sneakers market for 7 years since 2008 with 9.58% market share, according to a recent market monitoring report by CNCIC (China National Commercial Information Center).
China General Chamber of Commerce (CGCC), formerly China's Ministry of Commerce, named PEAK the “Star of Champion” for the 7-year success in topping the basketball sneakers market.
It is reported that PEAK’s basketball sneakers have also took the first place in the market of online shopping.
Xu Zhihua, CEO of PEAK, told the media that PEAK had opened flagship online stores on platforms like Tmall and Jingdong. He revealed that PEAK were planning to explore an O2O sales mode in which consumers could order online and get items in physical shops.
The recovery of PEAK in sports goods industry owed to PEAK’s efforts in combining the online and offline sales, which fitted the needs of customers with different manners in consumption.
Source: Jinan Daily