The 2015 Dalian International Marathon which just finished yesterday on 9 May, was sponsored by PEAK, the Chinese sporting goods company.
PEAK launched a new specialized running shoes product at this event, and announced agreements with six international champions of marathon, including Marius Kimutai, Teskco Reta.
The brand also organized a 400-member running group called “Run High Club” which was comprised of fans of marathon. At the day of the marathon, the six athletes and the 400 members of the Run High Club, ran with another 15,000 participants in professional clothes PEAK provided.
As part of the sponsorship, the brand provided clothes and shoes for participants, judges, guests, volunteers and staffs of the event.
The sponsorship was officially signed on 26 March, at PEAK’s annual distributor awarding ceremony, together with another agreement with IAAF World Challenge Beijing.
“Track and field is the origin of sport, and has always been one of the sports that are like by global sports fans. As a professional and international sports brand, collaborating with the two marathons can help PEAK raise its international brand awareness and professionalism of products.” Said PEAK CEO, Xu Zhihua.
Source: Xinhua, Tencent.