On May 11th, according to Xinhua News Agency, China national synchronized swimming team’s partnership and supply rights were on the trading list of a Beijing-based trade platform of sports industry resources.

The trade platform was jointly founded by Beijing Equity Exchange and China Interactive Sports.

This is the first time that rights of a national sports team ever to be exchanged on trade platform.

In the meantime, the exclusive naming right of a week-long national swimming and fitness campaign, which will be held on July 16th, are also for sale.

The National Swimming Administrative Center (NSAW) of China are the current holder of the rights of both sides.

“One of the objectives of listing the rights of Chinese swimming on the trade platform is to blend the game with capital”, said Wang Lusheng, head of the NSAW.

Wang continued, it would contribute to a healthier market of sports resources with the consequences of public trading of the resources of sports industry.

Source: Xinhua News Agency