Spanish club Real Oviedo of the Tercera Division in Spain is selling its shares and crowd funding. What is interesting is that the club is also targeting Chinese fans and has received quite good results.
According to online reports, the club is not in need of raising investment. Instead, it is trying to increase its influence in the Chinese market by making more people know about it. The club especially launched a Chinese web page for potential Chinese buyers. They sell 11.5 EURO for every share (roughly 79.6 RMB) and one can attend shareholders meetings as long as he/she buys 4 shares.
The selling has been fairly welcomed in China by grassroots football fans. Now the club has had more than a thousand Chinese shareholders.
Chinese fans that have bought or are interested in the club’s shares created QQ groups to communicate online. The name of the group is “Real Oviedo” and there are over 1,300 members as well as 25 sub-groups around China set up by fans shareholders of the club.
Jialing Duke (nickname), the person who contacts the club in the QQ group, told reporter of Chongqing Morning Post that the sales have exceeded the club’s expectations and the club will send flags, jerseys, posters, and photos to the Chinese fans.
A person who bought 200 shares, the biggest number purchased by Chinese fans, is from Chongqing. He plans to travel to Spain to visit the club some day.
Source: NetEase, Jiemian.