The Word Cup 2015 of World Snooker to be held in China’s Wuxi city signed a water title sponsor, Nongfu Spring. The signing ceremony took place in Beijing yesterday at China Beijing Equity Exchange.
Nongfu Spring is a well-known water brand in China. The general manager of Nongfu Spring Huabei region said that they had a special connection with sports, and had been emphasizing cooperation with top-class sports events since the 1998 World Cup; he said that this cooperation would be another success. Nongfu Spring would use the elegance of the sport to help build a high-profile brand image.
The World Cup 2015 will be held from June 15 to 21. The marketing rights of the event were exclusively managed and redistributed by Wuxi Tianjian Sports Management Co. Ltd. (literally translated).
The partnership was achieved with the assistance of China Beijing Equity Exchange and was the first of such deals sealed.