Sina, one of most famous Chinese Internet media, announced an 8-year strategic partnership with Viva Sports in Xiamen. From 2015 to 2022, Sina would develop a deeper cooperation with Viva on several events, including CUBA, CUBS and CHBJ/CJBL. Viva Sports would authorize Sina to establish and run the official website of China Campus Basketball.

“The partnership symbolizes the rejuvenation of Sina. Sina is about to boost brand influence by partnering with CUBA. In the following 8 years, Sina will integrate more resource and channels, spare no efforts in helping CUBA, and creat new mode of marketing with Viva.” Senior VP of Sina, Director of Sina Sports Wei Jianglei said

CUBA is the league which has the most teams and players. CUBA has more than 2000 games, 10000 players and 10 million spectators in one year. Gathering with CUBS and CHBJ, Sina is able to cover millions of students,teachers and their relatives. The Internet giant is to develop in a huge consumer　community by supporting campus basketball.

Source: Sina