ELTA TV, a private digital media company in Taiwan, has picked up the broadcast rights to the Rio 2016 Olympics in Chinese Taipei.
The deal was brokered by international advertising and public relations company Dentsu. Under the agreement, ELTA TV will have the media rights on all platforms, including mobile, online, TV and radio across Taiwan. Moreover, ELTA TV will be allowed to relicense the rights to a third party within Taipei.
Sally Chen, CEO of ELTA TV, Said, “we are very proud to obtain the broadcast rights to Rio 2016 Olympics. ELTA TV has been the official broadcaster in Taipei since 2008. We have recruited a growing number of event rights to our media rights roster over the years in hopes of bringing excellent viewing experience for the aundience in Taiwan.”