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West Ham United extend Asian reach with iHotel Group partnership

By WHU FC,editing by Yutang Sports 01 Jul 2015

iHotel Group, a high-end hotel booking agency based in Hong Kong and operating across the Asian business community, has announced a two-year sponsorship agreement with West Ham United.

Under the terms of the commercial partnership, under which the iHotel Group will be designated as West Ham’s official Far East Hotel Booking Partner, the company will be promoted to the global audience for the Club’s website and other digital channels, and the iHotel Group will market Club London hospitality packages to their clients across Asia.

Tan Lung Lai, CEO of the iHotel Group, said, “We work in a fast-growing market, which is changing in every single minute, so it is important for us to do something different to maintain our competitive advantage. That is why we are so happy to work with and sponsor West Ham United. Through this partnership, we will enhance our reputation and offer even better value and greater opportunities to our customers, including the chance to watch live Premier League football at a world-famous stadium. We hope that this will be a milestone for West Ham and the iHotel Group as we both continue to grow our brands and customer base in Asia.”

The iHotel Group specialise in arranging premium accommodation and hospitality for Asian corporate executives on business abroad, ensuring that – whenever they travel to major financial centres around the world – they can enjoy the best in sports and entertainment in their leisure time.

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