On July 1, LeTV Sports held an employment ceremony for its Chief Content Officer Liu Jianhong in Guangzhou Sport University. The famous Chinese TV program host and soccer commentator will be hired as a visiting professor of the university. During the ceremony, Liu promoted the forthcoming International Champion Cup.
During the promotion of ICC, Liu, to begin with, introduced the popularity of soccer in the world to Chinese soccer fans. With chants of “Ronaldo” from the fans, he also confirmed that Cristiano Ronaldo, considered by some Chinese fans to be the best player in the world will definitely come to China with Real Madrid. At the end of the ceremony, Liu announced that LeTV Sports will go all out to provide a memorable International Champion Cup that will last long in the minds of Chinese soccer fans.
In addition, Liu also invited Fei Shusheng, the general manager of Guangzhou Nanao Culture Activity Program Co.LTD, to announce the ticket prices for the soccer tournament in Guangzhou and Shenzhen. Fei predicted that the tickets will be sold out in the following days.
After the ceremony, Liu and Fei had a face-to-face interaction with reporters and soccer fans. They invited three young soccer fans to make their predictions on who would win the IC Cup in China. Chinese fans’ enthusiasm for soccer was on show as the whole event was filled with soccer chants and laughter.
Proofread by Raymond Fitzpatrick