Yesterday, Harbin Yiteng FC announced that the club had established the partnership with local TV channel HRBTV. This is a new partnership case between Chinese mainstream media and sports industry.

For Yiteng FC, the northern city Harbin is a holy land which endows the club with good luck. Since 2011, Harbin has witnessed Yiteng thriving from the third tier of Chinese soccer league to Chinese Super League. During the 2014 CSL, Yiteng impressed Chinese soccer fans with the team’s courage and indomitable spirit. Althopugh in 2015 Yiteng degraded to China League One, the amount of fans coming to Yiteng’s home stadium to cheer for the club stood at 25,000 per match. Yiteng had already become a symbol for Harbin soccer.

From July 2015, HRBTV will broadcast each match of Yiteng in China League One on its entertainment channel. Harbin soccer fans could see games of their club on local TV and cheer for the team.

In the following three years, HRBTV plans to have more strategic cooperation with Harbin Yiteng FC.

Source: sports.sina