Chinese anti-virus and internet security company Qihu 360 recently partnered with Korean MMA event Road Fighting Championship, and will sponsor the event’s recent trip to Japan and China.
Road RC is reported to be one of the top MMA events in Asia, and ranked the second in Korea among the country’s sports TV programs.
Qihu 360 will be the main sponsor of Road FC’s recent event in Tokyo on July 25, providing live broadcast of the event, cooperating on areas including IP, games, films and entertainment.
The event would likely to enter China in December, and is said to be likely to be broadcast on over 100 TV channels and streamed online in 48 countries.
Apart from events, Qihu360 plans to conduct collaboration for video games, mobiles, films and culture as well.
Road FC is a new MMA event that would appear on the Chinese market. A few other MMA events, including a few overseas and domestic events have been active in the Chinese market this year.
Source: china.com