China’s diversified investment holding company Digital Domain Holdings Limited (DDHL) has teamed with China's leading digital sports broadcaster, Letv Sports, to broadcast the 2015 International Champions Cup (ICC) China in a record-breaking 360-degree virtual reality livestream.

Utilizing their patented 360-degree camera technology, DDHL provides a cutting-edge entertainment experience that simulates the excitement and action of actually being in the stadium. The technology enables fans that cannot attend the matches in person to experience the event like a VIP with the best seats in the stadium.

The ICC finals are being played in China for the first time in history. DDHL and Letv Sports have chosen this renowned football tournament to introduce the 360-degree visual experience to the millions of fans across Mainland China that are expected to watch the ICC live on Letv Sport's streaming network.

As China's leading digital sports broadcaster, Letv is the ideal partner for DDHL to highlight the extraordinary viewing experience of IM360. 

The ICC is the first of many popular events in Asia that DDHL plans to cover using IM360 immersive technology.

"As a pioneer in this space, we're striving to change the landscape of visual content creation. By utilising live-streaming in a 360-degree atmosphere, we are planning to provide more exciting virtual reality experiences for a variety of sporting events, live performances, concerts and other popular entertainment activities in the future to bring this content to more regions in Asia," said Daniel Seah, Chairman and CEO, Digital Domain Holdings Limited. 

Lei Zhenjian, CEO of Letv Sports, is excited about the 360-degree camera technology and hopes to have more collaboration with DDHL in the future.