Skyworth Digital once again became a key sponsor of Delhi Dynamos Football Club in Indian Super League 2015 (ISL), as a set-top box partner for two consecutive years, according to a piece of news from Skyworth recently.
Broadcast in five languages by STAR Sports, a largest sports media in India, ISL were listed in eight sports TV stations, attracting 85% Indian TV audience. As is reported, football is the second popular sports event in India, with ISL 2014 attracting 75 million television viewerships in the first evening.
As a sponsor of Delhi Dynamos, Skyworth would print its logo on players’ shirt sleeves, and put the sponsorship information on the official website of the club, in addition to cycle-play of the advertising video Going Beyond the Smart Home in the main stadium. Skyworth has kept a six-year friendly partnership with DEN Networks, the investor of the club and largest cable television service provider, becoming the first Chinese set-top box manufacturer in India. With the help of Den Networks, Skyworth would take this sponsorship as an opportunity to promote its brand among Indian people.