Beijing has become the first city to host both Summer and Winter Olympic
Games after beating Kazakhstan's Almaty to hold the 2022 Winter
Olympics.Following a closed-door vote by International Olympic Committee (IOC)
members, President Thomas Bach announced that Beijing is the winner of 2022
Winter Olympics during the 128th IOC Session in Kuala Lumpur on Friday
LeTV Sports, the Chinese video-streaming service backed by billionaire Jack
Ma, aims to raise $500 million to fund acquisitions and enter businesses such as
sales of sporting gear, chief executive officer Lei Zhenjian said.
Inter Milan has taken another big step towards deepening their already strong ties with China following its announcement of a five-year partnership deal with Yitao Shanghai Football Club. The two sides will co-found the first Inter Academy project in Shanghai. The initial phase will involve 30 training centres, with the aim of reaching 100 football schools by the end of the year.
Xu Jingnan, chairman of the board of directors at Peak, revealed in an interview on July 28 that, they have decided to supply clothes and equipments for 10 country’s national team at the 2016 Brazil Olympic Games, including Ukraine, Palestine, etc.
The International Association of Athletics Federations (IAAF) announced that a partnership deal has been agreed with EasyJoy, the largest Chinese convenience store company, to become an Official IAAF Supplier for the IAAF World Championships, Beijing 2015.The agreement was brokered by the IAAF’s marketing partner Dentsu. The financial terms of the deal were not disclosed.
Real Madrid unveiled a new agreement with the Alibaba Group on July 26, launching the official online Real Madrid store on Tmall for consumers in China.As one of the world’s most recognizable and popular football brands, Real Madrid is the second football club that has reached a strategic cooperation with Tmall Global, closely following the collaboration with FC Bayern Munich in May this year.