IEC In Sports, a Stockholm-based international sports television agency, is reportedly set to present the 2015 Tour of Taihu Lake International Cycling Race after recently striking a deal with the organizers.
The partnership will see the TV crews of IEC In Sports provide two-way live signals of the racing competition, which will take place from Oct. 31st to Nov. 8th, to both domestic and overseas broadcasters.
The deal also marks China’s first cycling race to be live screened with both domestic and international signals during the whole course of the race.
With IEC’s impressive presence in global sports television business, all stages of 2015 Tour of Taihu Lake are likely to be presented through channels including Eurosport, Bloomber TV, Omnisport,ABU etc., according to reports.
In China, the likes of Letv Sports, BTV Sports and Great Sports are reportedly to live broadcast the race as well.
Tour of Taihu Lake, debuted in 2010, is now a current 2.1 HC ranked race sanctioned by UCI.
Source: Sina
Proofread by Elizabeth Yokwe