Sina Sports has become the latest online media operator to secure rights to UEFA Champions League after its announcement of signing a partnership deal with Union of European Football Association (UEFA), according to a news report from Sina official website.
According to the data provided by Super Sports, on the night that the first match of the new season EPL took place, users of its online broadcasting platform exceeded 500,000 at its peak, with each user being on the platform for 80 minutes on average, while New Vision, the cable TV channel of Super Sports drew 3.2 million users.
Tencent Sports, a department of Chinese IT giants Tencent Holdings, lately announced the deal with UEFA for the rights to live broadcast UEFA Champions League and Europa League from 2015-2018.
Chinese business giants Alibaba Group are reportedly planning to invest tens of million US dollars into Sina Sports, according to an insider of invest community based in China. Alibaba are expected to become the largest shareholder of Sina Sports if the deal would be eventually inked.
Hong Kong telecommunications and media giant PCCW, operator of Now TV, has signed a three-year deal to retain the exclusive live rights to La Liga, the top division of Spanish football, for the next tree seasons from 2015-16 to 2017-18.
Tencent Sports announced earlier today on their website that the online sports channel had secured the rights to live broadcast Bundesliga from 2015/2016 to 2017/2018. Under the deal, the site is about to live screen 204 matches (6 each round) of the German top tier football league per season via its various channels including the website, PC and mobile applications.
PPTV Sports, a leading online sports streaming platform in China, has agreed a three-year broadcast deal to show Dutch Eredivisie matches exclusively in mainland China, according to a news report from Netease official website.
China UnionPay becomes the platinum sponsor of China Open through 2015-2017. Following Shanghai ATP Masters 1000, this is another international tennis tournament China UnionPay partners to provide high quality payment experience for China UnionPay card holders.
China's PPTV Sports to air Ajax TV
China’s online sports streamer PPTV Sports has partnered with Eredivisie giants AFC Ajax to present Ajax TV via its various platforms. As part of the deal, the IPTV operator will provide Chinese supporters with weekly exclusive packages of Ajax TV, including match highlights, interviews of coaching staffs and players, academy news and visual historical archives.