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In the playing field of the 2015 Beijing IAAF World Championships, several national teams have gained much attention for their uniforms because of an eye-catching red H-shaped logo. This is the first time that Chinese sportswear brand Health has appeared at the IAAF World Championships. By jointly sponsoring teams from 5 territories, namely Ghana, Ecuador, Sudan, Angola and the British Virgin Islands with the sports marketing company Panosports, the brand has made an important step towards promoting its products in the overseas markets.

“Domestic sportswear brands still lack the overall strategic plan for public communication. Most of them are only partnering with comprehensive meets or entertaining events rather than professional meets of a single sport, thus affecting how consumers assess the brands. From this aspect, there is still a wide gap between Chinese sportswear companies and their foreign rivalries,” said Zhang Jiaye, General Manager of Panosports with regard to the first deals Health has made with international track and field teams.

Source: youth.cn

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